Fondazione Cortina wraps up a maxi-sized season

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  • 7 Competitive Events and 12 Races, 435 Athletes and 41 Nations in this Winter 2023-2024 for Fondazione Cortina.
  • Fondazione Cortina also engaged in education with the “Schools Project” involving over 2.000 Students from Veneto Region. 

Fondazione Cortina wraps up a maxi-sized season. With a total of 12 races and 7 events from December to April, the organization formed by the Veneto Region, the Municipality of Cortina d’Ampezzo, and the Province of Belluno (and supported by Associazione Albergatori, the Consortium of Lift Operators of Cortina, San Vito di Cadore and Auronzo/Misurina, and Sci Club Cortina) has set new standards in sports event organization, hosting five different snow and ice disciplines.

From the Snowboard World Cup to the Cortina Curling Cup, from the Women’s Alpine Ski World Cup to the Skimo Cup, including the Snowboard Cross World Cup and the Alpinathlon, Fondazione Cortina and Cortina d’Ampezzo itself have demonstrated their versatility and ability to host a wide range of competitions, attracting numerous people, including athletes, enthusiasts, journalists, and industry professionals.

Regarding the most traditional event, the Women’s Alpine Ski World Cup, the three days of competition (from January 26 to 28) saw a total attendance of 12,000 people. There were 170 accredited media: 57 journalists, 25 photographers, and 77 TV and radio operators.

The television audience responded very well (for example, the downhill race on Friday, January 26 broadcast on Rai exceeded a 12% share) as did the “digital” audience: the website was visited by 14.689 users generating 42.370 page views. On social media, 242 pieces of content were shared on Facebook, Instagram, Tik Tok, and LinkedIn on the Fondazione Cortina and Cortina Ski World Cup accounts, generating more than 4.4 million impressions (total views by users) and engaging over 150.000 users.

Also related to the World Cup, Cortina sNOw DIFFERENCE is the slogan proudly displayed on the bibs of the athletes competing on the Olympia delle Tofane during the Women’s Alpine Ski World Cup (Cortina Audi FIS Ski World Cup) as well as the athletes featured in the Paralympic Alpine Ski World Cup (FIS Para Alpine World Cup) between January and February. A play on words and letters that aimed to be not just a slogan but the concrete and not merely ideal testimony of how Cortina d’Ampezzo, which will host both the Olympics and Paralympics in 2026, is increasingly becoming a hub of inclusivity.

From the most traditional event to some numbers related to what was the absolute novelty for Fondazione Cortina, namely the first edition of the Cortina Curling Cup, an event that was one of the eight appointments of the World Curling Tour 2023-2024 and was proposed by Fondazione Cortina in synergy with the Cortina Curling Association. Ten teams participated, coming from eight nations. It was a “first” that received excellent feedback in terms of image, with over 10.000 users engaged on social media (200.000 impressions).

Overall, the various events organized by Fondazione Cortina in winter 2023-2024 involved 535 athletes from a total of 41 nations. There were 2.106 accredited persons. An interesting hotel statistic: 3.781 was the total number of nights spent in accommodations directly managed by Fondazione Cortina, with an average stay of 4.3 nights per person. This is in addition to the impact of people who booked their stay directly, for example, recording a substantial sell-out during the World Cup week.

For the various events, the contribution in terms of human resources was fundamental: 1,100 people were involved in the organization, including staff and volunteers.

29 international brands took the stage locally to build synergistic projects, unique activations during the events, and integrated communication. These were projects custom-built between Fondazione Cortina and the companies and involved various local actors in the sports, hospitality, and catering sectors, enabling the full value of the great natural, tourist, and exclusive opportunities that only Cortina offers.

Throughout the winter, Fondazione Cortina carried out the “Schools Project,” an initiative born in collaboration with FISI Veneto and ASSI onlus and part of the Milano Cortina 2026 GEN26 Education Program. The goal is to convey sports values to the younger generation while showing them the opportunities for participation in the upcoming 2026 Olympic and Paralympic Games.
Over 2.000 students from Veneto were involved in various activities.

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